Super Fade Birch Denim Jacket

£365.00
£365.00
Tax included.
Japanese Denim / 5 Years Guaranteed

The Super Fade started life as a raw indigo Birch jacket. What it became is something else entirely.

Inspired by one of Adam's favourite pieces from his vintage archive, each jacket undergoes over twenty individual washes using pure spring water and no harsh chemicals. Layer by layer, the indigo is drawn out until the perfect time-worn fade is achieved. From there, every jacket is hand-sanded, whiskered, and given small natural abrasions – placed exactly where they'd appear after years of honest wear.

The result is a jacket that feels like it's already lived a life. Instantly familiar, utterly new.

Because the fade is shaped by human hands and natural elements rather than a fixed process, no two Super Fades are identical. The variation isn't inconsistency – it's the point.

14oz Japanese selvedge denim woven on narrow looms by Collect Mill, Okayama. Finished with a Sashiko-stitched interior pocket – itself faded beautifully through the wash process – branded brass hardware, and chambray detailing at the cuffs and pocket flaps.

Crafted in China – not as you'd expect.

Five years ago, our Japanese denim maker set up a small factory in China with a single ambition: to pass the Japanese way of working to a new generation of makers. Thirty workers. The same standards, the same rigour, the same obsession with craft that defines everything made in Okayama.

We chose to be part of that. Because good craft deserves to continue – wherever it takes root. Craftsmanship has no postcode.

A note on sizing. The Birch is cut to fit close to the body. We recommend sizing up for the best fit.

5-Year Guarantee

We stand behind every piece.

Our denim is guaranteed for five years against faults in materials and workmanship. If something goes wrong with the stitching, hardware, or construction – we'll repair it, replace it, or find a solution.

We offer this because we know what goes into making them. Fabric woven on narrow shuttle looms in Okayama. Construction by specialist denim makers. Details that are built to last, not just look good on day one.

Full Guarantee Terms

A bi-swing pleat across the back adds flex through the shoulder for ease of movement. A design feature borrowed from classic American leather jackets, hunting attire, and heritage workwear.

Pocket layout inspired by a 1960s Buckaroo trucker jacket in Adam's vintage archive. The reference that shaped the Birch from the beginning.

A subtle chambray lining sewn to the underside of the pocket flap and cuff binding. It reduces bulk, eliminates four layers of denim at the seam, and sits more comfortably against the skin.

CARE, REPAIRS & GUARANTEE

  1. Our denim is guaranteed for five years against faults in materials and workmanship. See full guarantee terms here.
  2. Wash cool with our in-house denim detergent, formulated to help retain the fabric’s tone. Hang dry and avoid over-washing to preserve colour and character.
  3. We offer repairs to extend the life of your denim – arranged on request, with costs quoted per repair.

MASTERS OF DENIM

We use best-in-class Japanese selvedge denim from Okayama, woven on vintage looms by specialist mills. Each piece is cut and sewn by specialist denim makers, then finished with the hallmarks of true denim craft.

WEAR-IN & FIT GUIDANCE

Raw denim rewards patience. Wear your denim as long as possible before the first wash to let the fabric soften and mould to your body – the result is a patina that's entirely yours. Our fits are precisely graded; consult the size guide or get in touch for tailored advice – we're happy to help.

Frequently Asked Questions

How does the Birch fit?
The Birch is cut closer to the body than a traditional denim jacket – less boxy, more tailored through the chest and shoulders. It's designed to layer over a shirt or t-shirt and sit cleanly under a shell jacket without bulk. If you're between sizes or prefer more room to move, size up.

Will it always feel stiff?
No. The Raw Indigo will feel firm on day one – that's the starch used during weaving, not just the weight of the fabric. As you wear it, that starch loosens and the jacket begins to soften and mould to your shape. After the first wash it softens significantly and continues to improve with time. The Ecru has already undergone a rinse wash, so it arrives softer from the start.

Will it shrink when washed?
Yes, mainly in the length and body. Wash at 30°C and hang dry – avoid the tumble dryer. If you're on the cusp between sizes and plan to wash it, size up before you do.

How should I wash it (and how often)?
Turn it inside out, wash at 30°C on a gentle cycle with a denim-specific detergent, and hang dry. For the Raw Indigo, hold off the first wash as long as possible if you want stronger, more defined fades. It's made to be worn, not preserved – but the longer you wear it before washing, the more character it develops.

What's special about Japanese selvedge denim?
The same fabric used in our jeans. Japan adopted American denim as part of its post-war clothing culture, then took the craft to an obsessive level. Mills like Kuroki and Collect in Okayama focus on narrow shuttle looms, small-batch production and depth of colour – prioritising character and longevity over volume. Beautiful fades, serious durability, and a level of precision that honours the craft properly.

What does "sanforized" mean?Our denim is sanforized – pre-treated to stabilise shrinkage before it's cut and sewn. In practice this means more predictable sizing and less dramatic shrinking after the first wash. You'll still get some tightening, particularly in the body and length, but nothing like the extreme shrink of vintage unsanforized cloth.

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